In 1985, the White House opened its doors as a boutique carrying white and only white clothing and accessories for women. You can find a White House Black Market boutique located in South Beach on Lincoln Road. Continuing its focus on classic colors, the Company opened a new concept called Black Market in 1995. Similar in theme, Black Market merchandised only in alluring shades of black.
The Company focused its direction in 1997 and began combining both concepts under one roof. Today, White House I Black Market is the result of that combination presenting stores which feature clothing and accessories only in shades of white and black.